Redesign an existing brand, while maintaining the same value and purpose. Create brand guidelines to show the new system and its usage. In addition to that, create a U.S.P. (Unique Selling Position) for the brand to distinguish it from its competitors. A new look and feel will be established as well.
The concept is basically rebranding the Crayola logo itself, taking the idea of a crayon box with rows of colorful crayons stacked together on top of each other. The green and yellow also plays a very important role in the overall look and feel of the new Crayola logo.