Choose a winery and redesign an existing wine label for the price mark within the market. Create a $15-$20 label for the Cabernet and the Chardonnay. In addition, create a $120 label for the high-end Cabernet accompanied with a gift box.
Taking the idea from the original brand “Ghost Pines”, the story behind this project is the mystery of the pine tree where fog used to gather during dusk. In addition, a ghostly look and feel is applied on to the newly redesigned label.
Fine & Upscale Restaurants
Wine Label Design Rebranding